Karina Whiteford (She/Her)
Karina is an experienced marketing professional in the retail and sports sectors and joined the Gymnastics SA Board in 2021. She brings a comprehensive marketing skill set to the Board, including; integrated marketing strategies, brand management and activation, creative development and consumer engagement. Karina’s current role includes leading the Marketing, Brand and Fan Experience activity for a nationally-recognised sports organisation, and is actively involved in advancing gender equity in sport.
As someone who has worked in the promotion, engagement and recognition of sport in South Australia and Victoria, Karina understands the power of Gymnastics in uniting communities and enhancing the lives of those involved.
Skill sets: Marketing communications, brand activation, consumer behaviour and stakeholder engagement.
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